Cosmetics, as a fashionable consumer goods, needs high-quality packaging materials to enhance its value. At present, almost all kinds of materials are used in cosmetic packaging, while glass, plastic and metal are the main cosmetic packaging container materials currently used, and carton is often used as the outer packaging of cosmetics. The continuous development of new materials and new processing technologies, and the pursuit of new shapes have always been the focus of the industry's development of cosmetic packaging containers, so as to achieve the purpose of highlighting the novelty and elegance of products. With the gradual application of packaging technology and digitization, cosmetic packaging needs to be both protective, functional and decorative, and the trinity is the future development direction of cosmetic packaging. The future development trend of cosmetic packaging is mainly reflected in the following points.
1. Multi-layer plastic composite technology
The packaging industry has been committed to developing a product that can not only effectively protect the quality of cosmetics, but also meet the needs of luxurious and novel appearance. Nowadays, the emergence of multi-layer plastic compounding technology can meet the above two requirements at the same time. It makes multiple layers of different types of plastics compound together and molded at one time. With the multi-layer plastic composite technology, the plastic packaging can completely isolate light and air on the one hand, and avoid the oxidation of skin care products. In addition, the multi-layer molding technology improves the flexibility of the tube. At present, the most popular skin care lotion packaging is the tube and the glass bottle. Economical, convenient, easy to carry, and suitable for holding lotions and gums, tube packs that used to be low- and mid-range products are now being used by even the most famous brands.
2. Vacuum packaging
In order to protect skin care products containing fatty rosin oil and vitamins, vacuum packaging stands out. This packaging has many advantages: strong protection, strong recovery, convenient use of high-viscosity skin care lotions, and improved with its high-tech advantages product grade. The current popular vacuum packaging is composed of a cylindrical or round container with a piston placed in it. The disadvantage of piston or vacuum packaging is that it increases the packaging volume, which is very disadvantageous in the highly competitive skin care product packaging market, because Every brand wants to create its own unique image through shape and decoration. The hose system has emerged because it can be adapted to various types of containers. The hose vacuum system is made of aluminum. The pump features a push button and is very oxygen tight. Another important development direction of vacuum packaging is to highlight functionality, which is even more important for less complex containers. It is now common to install a dispensing pump and compression cap, and the dispensing pump system has quickly won the market because of its convenience.
3. Capsule packaging
Cosmetic capsules refer to cosmetics whose contents are hermetically encapsulated in various granular soft capsules. The capsule skin is soft, and its shape is spherical, olive-shaped, heart-shaped, crescent-shaped, etc., and the color is not only crystal clear, but also colorful pearlescent, and the appearance is endearing. The content of the content is mostly between 0.2 and 0.3 g. In addition to skin care capsules, there are also many types of cosmetic capsules for bath and hair. Cosmetic capsules fundamentally break through the traditional cosmetic packaging form of bottles, boxes, bags, and tubes that directly contain the contents, so they have some special advantages. Cosmetic capsules mainly have the following four characteristics: novel appearance, attractive and novel to consumers; different shapes can express different themes, which can be unique gifts for relatives and friends; cosmetic capsules are exquisitely packaged and compact, and their contents It is designed as a one-time dosage, thus avoiding the secondary pollution that may occur during the use of other packaging forms; cosmetic capsules generally do not add or less preservatives because there is no secondary pollution in cosmetic capsules. The safety of the product is greatly improved; it is safe to carry and easy to use. Due to the packaging characteristics of this type of product, it is also suitable for vacations, travel and field work when consumers use it at home.
4.The trend of green packaging
Fresh-keeping packaging is a fashionable packaging trend developed in recent years, which refers to small packaging for one-time use. In order to prevent the rich nutrients from spoiling rapidly due to secondary pollution during use, the manufacturer fills them in extremely small containers and uses them up at one time. However, this cosmetic product will not become a mainstream product in the market due to its high price, but it is a sign of the future fashion and luxury lifestyle, so there will be a stable consumer base. At present, foreign countries also add environmental protection considerations to the selection of cosmetic packaging materials, and cosmetics produced by domestic enterprises are also developing in this direction. Packaging designers will work not only with the promotional and protective effects of packaging materials in mind, but also with the ease and maximization of recycling. For example: if the bottle of a bottle of lotion packaging is composed of two materials, plastic and aluminum, they should be separated by a simple operation for separate recycling; after the solid powder content is used up, you can buy a simple package The powder core is replaced so that the box can continue to be used; although the packaging carton covered with plastic film is clean and elegant, but because it cannot be recycled, the manufacturer using this material is regarded by the public as irresponsible for the human living environment; The packaging box of the product can also be marked "This packaging is made of recycled paper".
5. Plastic bottles still occupy an important position
The advantages of plastic containers have always been light weight, sturdiness and ease of production. At the same time, through the efforts of chemists and plastic manufacturers, plastic products have achieved transparency that was only available in glass. In addition, the new plastic bottle can be dyed in various colors, even after anti-UV treatment, the transparency is not reduced.
In general, foreign cosmetic companies are more proficient than domestic companies in the design of outer packaging and the use of materials, and they are also more extensive and creative in the selection of materials. But we believe that with the maturity of the market, the growth of domestic cosmetics companies, and the gradual enrichment of related materials and information resources, in the next two to three years, there will be more local Chinese cosmetics companies that will play an important role in the international cosmetics arena.
Post time: Oct-09-2022