At present, the competition in the cosmetics sales market is fierce. If you want to have a leading advantage in the cosmetics market competition, in addition to the characteristics of the products themselves, properly control the costs of other aspects (indirect costs such as cosmetics packaging materials/transportation costs) to make your products more competitive in the market. How to control the cost of cosmetics packaging materials without affecting the product quality?
At present, the labor cost in many overseas countries is very high, so many brands in developed countries choose to produce in Asia, especially China, when they customize cosmetic packaging materials. Because, compared with other regions, China’s labor costs will be relatively low, on the other hand, because China’s production supply chain is relatively complete, the level of productivity is higher than most other countries, and the quality of packaging materials produced by Chinese cosmetics packaging suppliers is very qualified.
For the brand side, mass customization of cosmetic packaging bottles is definitely a very feasible way, especially in terms of cost control. Whether in printing, production, materials, are the larger the amount of the unit price is more affordable. Therefore, the packaging bottle mass customization compared to small quantities, in terms of price is a certain advantage.
In addition, different batches of materials, printing how much there is a little difference, and mass customization of all materials, printing can ignore the batch problem, can greatly ensure the consistency of the quality of packaging bottles. Because cosmetics are also consumables, a certain amount of packaging materials (lipstick tubes, eye shadow boxes, powder cans, etc.) inventory actually brings greater convenience to the company’s shipment and sales.
In the process of product marketing, few brands will focus on the cost of packaging, so it is easy to miss the opportunity to reduce costs and improve product performance. Through domestic customization, replacement structure and mass customization, brands can provide opportunities to reduce guarantee costs.
However, when customizing make-up packaging materials, we should also pay attention to one point. Some businesses blindly pursue low prices and use bad raw materials, which makes the appearance or feel very poor, reducing the user’s experience and making make-up products look somewhat cheap because of the packaging materials. This is not worth it. Therefore, we should properly control the cost and not blindly pursue low prices.
Post time: Jun-13-2024