As a customer, all you need to do is provide the Pantone color or send a sample to the manufacturer for reference. But before that, you need to understand how color plays a key role in cosmetic branding and how to choose the best design. Through this article, we hope to inspire you by sharing information about color selection in custom cosmetic bottle packaging, as well as professional advice on how to create a unique packaging design, things to consider when choosing a manufacturer, and more.
In advertising and retail, color psychology plays a pivotal role. Consumers are influenced by the color of your packaging, which may attract or repel them from purchasing your merchandise. This fact is most vivid when it comes to cosmetic packaging. Many times, it is because of attractive packaging that cosmetics increase in price a lot and gain more brand value.
The packaging of any product has two parts, and this also applies to cosmetics – the first part is the main container that holds the filling, such as: lipstick tubes, eyeliner bottles, eye shadow boxes, powder boxes, etc. The second is that the container usually only has wrapping paper or a box. Secondary packaging itself is not a necessity for cosmetic packaging, but most big brands have them to increase the safety of primary packaging.
Therefore, when you budget for packaging services, you need to consider the long-term effects of choosing the materials provided by the manufacturer. Today, China is the market leader in cosmetic packaging pump, with international shipping serving the beauty industry around the world. Chinese-made containers are widely imported by American, British and Middle Eastern brands.
Post time: Dec-01-2023